THE SOCIAL IN CORPORATIONS: THE POSSIBILITY OF BEING RESPONSIBLE OR INNOVATIVE

Luciana Maines da Silva

Abstract


Some companies realized that they can develop their business successfully when the resources are applied to solve chronic questions of social aspects, which takes us to the Corporate Social Innovation concept. Considering the definition of CSR as a voluntary integration of business operations with social and environmental concerns in a unilateral way (since initiatives are made when and how the firm establishes clear definition about it) CSI goes further, developing initiatives to minimize social or environmental issues with the participation of the involved public, in a bilateral way. Analyzing the most quoted articles about CSR and CSI studies, it has become possible to consider that CSI is an evolution of CSR, since both search to bring up some social benefits; however, CSI offers more sustainable and long-term results.  CSI is a new, unexplored field, which brings effective results for private organizations, as well as for society and the environment. 


Keywords


Social responsibility; Corporate social responsibility; Social innovation; Corporate social innovation.

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DOI: https://doi.org/10.24212/2179-3565.2017v8i4p60-74

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