A Model of Value Chain Management Based on Customer Relationship Management

Wang Aimin, Li Shunxi

Abstract


Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.

Keywords


Value chain management (VCM); Customer relationship management (CRM); Strategy; Marketing

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DOI: https://doi.org/10.24212/2179-3565.2011v2i3p17-21

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