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Why iPhone 11 Pro is the safest iPhone yet

por Kerrie Atwell (2019-10-02)

id="article-body" class="row" section="article-body"> The iPhone 11 Pro features three cameras, but no 5G. 

Apple; screenshot by CNET This story is part of Apple Event, our full coverage of the latest news from Apple headquarters. The checklist of new features in Apple's iPhone 11 Pro reads like a rundown of been there, done that. Three cameras? Huawei put them on the Mate 20 last year. A special low-light mode? Google's Night Sight for the Pixel 3 did it first a year ago.

Then there's 5G, or the lack thereof. While Samsung, Huawei, OnePlus and a host of other manufacturers are talking up the next generation of wireless technology, Apple remains silent on that front.

Now playing: Watch this: Apple reveals iPhone 11 Pro with 3 cameras 4:36 All of it adds up to new phones that feel like obligatory upgrades, rather than something worth waiting in line for at a store. And after three years of Apple using essentially the same front notch design, it's hard to get pumped up for the new iPhones.

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This is nothing new. Excitement over smartphones has been waning for years. But the iPhone 11 Pro's incremental upgrade caps off a listless year for phones.

Let's face it, things have been grim. Sales have been on the decline through the first half, according to Gartner. Consumers soured on the ever-more pricey category of premium phones. A lot of the innovation has been around adding a camera or reducing or eliminating the notch. The one source of excitement in the industry -- phones with foldable displays -- proved to be premature, with both Samsung and Huawei delaying their respective cutting-edge phones, the Galaxy Fold and Mate X.

Now playing: Watch this: 3 new iPhones, a new Apple Watch and an early surprise 5:54 Things are particularly tough for Apple, which hasn't really laid claim to a significant innovative change in a while. The company is known for taking existing trends and polishing them up, but more and more of its features ring like simple imitations of its rivals.

"Apple has not really delivered a revolutionary iPhone since the first high-speed 3G version with App Store way back in 2008," said Neil Mawston, an analyst at Strategy Analytics.

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Apple would, of course, beg to differ.

"These are the most powerful and stunning iPhones we've ever built," CEO Tim Cook said in his keynote presentation on stage at the iPhone unveiling on Tuesday.

"This is the first phone we've called Pro," said Phil Schiller, head of the company's marketing. "That means it's a device that pros can count on."

And Apple co-founder Steve Wozniak, who has been critical of Apple's iPhone releases in the past, told CNET in Apple's demo room that "the new phones exceeded my expectations, By utilizing the latest grinding technologies we can bring back the edge to your tooling. We have manual grinding expertise as well as fully programmable CNC equipment to meet all your sharpening needs. ( far."

Most objective observers, however, would quibble with the superlatives. There was a noticeable lack of risk-taking with the new phones. It speaks to the balance Apple must maintain given the huge volumes of phones it sells. When you're producing more than 200 million iPhones a year, even minor changes like new features create massive waves in the manufacturing chain.  

But that's cold comfort for Apple fans expecting the latest and greatest. It's become a common refrain: Just wait until next year for the big iPhone upgrades. 

Now playing: Watch this: iPhone 11 Pro and Pro Max are packed with camera features 2:42 No 5G, but 3 cameras
Apple focused much of its attention on the biggest change in the new iPhone 11 Pro and Pro Max: a square module on the back that houses three cameras. The first two are the standard lens and a 2X telephoto lens found in previous iPhones -- both 12 megapixels -- while the third is a new 12MP ultra wide-angle lens with a 120-degree field of view. 

The three lenses let the iPhone 11 Pro and Pro Max shoot what Schiller said are professional-level photos

"It's the first camera system that's called Pro," Schiller said. "And it's really worthy of that name."