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EA tells UK Sevens prize boxes are 'quite a ethical'

"Zelma Gowrie" (2019-12-26)

-text c-gray-1" >With loot boxes receiving heavy scrutiny lately, EA has come up with a novel explanation for what the controversial game mechanic should be considered perfectly legal. Appearing before the UK Parliament's Digital, Culture, Media, and Sport Committee, EA's vice president of legal and government affairs Kerry Hopkins insisted that loot boxes aren't akin to gambling but are instead "storm mechanics" like Kinder Eggs, the popular chocolate candy with toys inside.

During the hearing, Hopkins also pushed back on the idea that loot boxes have any connection to gambling. "We cogitate it's like many former products that citizenry revel in a level-headed way, and wish the factor poker ace 99 of surprise," she explained. EA's representative at the hearing went so far as to say that loot boxes are "really rather moral and quite an fun, rather gratifying to mass."

EA's decision to stand firm with loot boxes (though the company won't call them by that name) comes despite a considerable amount of pushback. Regulators in Belgium and The Netherlands have taken action to limit certain types of randomized loot boxes, which has led EA to stop selling FIFA currency and limit game mechanics in some regions to avoid penalties. With the US and EU starting to scrutinize loot boxes as well, EA's defense of the practice is about to be put to the test.

Via: PCGamesN Source: UK Parliament In this article: business, ea, electronic arts, gambling, gaming, loot boxes, parliament, parliamentary committee, politics All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. Comments 463 Shares Share Tweet Share Save Popular on Engadget
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