Training and development focused on gamification: view of the process from Brazilian consultants
DOI:
https://doi.org/10.23925/recape.v12i2.50127%20Keywords:
Training, Development, Gamification, People managementAbstract
A recent topic in academic research, gamification can be defined as the use of applications or software with game design in the organizational environment. It can be used to stimulate motivation and engagement among employees. As a way to expand studies in this area providing knowledge for the academic and organizational scope, this study analyzes how the application of gamification occurs, from the point of view of outsourced companies responsible for developing these practices, and how it promotes motivation and employee engagement in the workplace. The objective of the study was to analyze the process of insertion of gamification practices carried out by Brazilian consulting companies in training and development. The method was applied based on a generic, exploratory qualitative study, whose data were collected through primary and secondary sources in 5 consulting companies in training and developing people, responsible for creating and applying gamification practices. The results indicated that the professional who works in this role should seek to understand the characteristics and needs of client companies to put into practice the proper planning and execution of training and development activities with a focus on gamification or serious games.
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