The value of emptiness: MUJI’s strategies

Jean-Paul Petitimbert

Resumo


Setting the scene

1. Advertising emptiness

2. Designing emptiness

3. Going further : ethics and æsthetics

4. Ways of doing — ways of being

Conclusion


Palavras-chave


adjustment; advertising; æsthetics; brand; design; emptiness; ethics; practice vs use; socio-semiotics

Texto completo:

PDF (English)


DOI: https://doi.org/10.23925/2763-700X.2021n1.54155

Apontamentos

  • Não há apontamentos.


Direitos autorais 2021 Revista Acta Semiotica

URL da licença: https://creativecommons.org/licenses/by-nc-nd/4.0/deed.pt_BR