PETITIMBERT, Jean-Paul. Brand identity in the digital age : complexity and contradiction. Revista Acta Semiotica, [S. l.], v. 4, n. 7, p. 19–33, 2024. DOI: 10.23925/2763-700X.2024n7.67355. Disponível em: https://revistas.pucsp.br/index.php/actasemiotica/article/view/67355. Acesso em: 5 déc. 2025.