PETITIMBERT, J.-P. Commercial Semiotics : the structuralist (vs culturalist) perspective. Revista Acta Semiotica, São Paulo, Brasil, v. 4, n. 7, p. 185–189, 2024. DOI: 10.23925/2763-700X.2024n7.67364. Disponível em: https://revistas.pucsp.br/index.php/actasemiotica/article/view/67364. Acesso em: 16 juill. 2024.