The value of emptiness: MUJI’s strategies

Authors

DOI:

https://doi.org/10.23925/2763-700X.2021n1.54155

Keywords:

adjustment, advertising, æsthetics, brand, design, emptiness, ethics, practice vs use, socio-semiotics

Abstract

Plan :

Setting the scene

1. Advertising emptiness

2. Designing emptiness

3. Going further : ethics and æsthetics

4. Ways of doing — ways of being

Conclusion

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Published

2021-05-12

How to Cite

Petitimbert, J.-P. (2021). The value of emptiness: MUJI’s strategies. Revista Acta Semiotica, (1). https://doi.org/10.23925/2763-700X.2021n1.54155

Issue

Section

Analyses et descriptions