Commercial Semiotics : the structuralist (vs culturalist) perspective

Authors

  • Jean-Paul Petitimbert Ecole Supérieure de Commerce de Paris (ESCP), École des hautes études en sciences de l'information et de la communication (CELSA) and Centro de Pesquisas Semióticas (CPS/PUC-SP)

DOI:

https://doi.org/10.23925/2763-700X.2024n7.67364

Keywords:

commercial semiotics, cultural semiotics, marketing, structural semiotics

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Published

2024-07-10

How to Cite

Petitimbert, J.-P. (2024). Commercial Semiotics : the structuralist (vs culturalist) perspective. Revista Acta Semiotica, 4(7), 185–189. https://doi.org/10.23925/2763-700X.2024n7.67364

Issue

IV, 7, 2024

Section

In vivo

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.