Zapata, C.B.-., Mosso Moreira, F. and Gonçalves Santana, R.C. 2015. Barthes’ Rhetorical Machine: Mythology and Connotation in the Digital Networks. Bakhtiniana. Revista de Estudos do Discurso . 10, 2 (Jul. 2015), Port. 135–157 / Eng. 147.