The first studies in marketing: context, institutionalization and method

Autores/as

  • Sergio Luis Ignacio Oliveira PUC/SP

Resumen

This study discusses the philosophical and scientific methods used by the first marketing theoreticians of the beginning of the twentieth century, the importance of the context in the first studies of the area and its institutionalization process

Métricas

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Biografía del autor/a

Sergio Luis Ignacio Oliveira, PUC/SP

Programa de Estudos Pós-Graduados em História da Ciência e Programa de Estudos Pós-Graduados em Educação Matemática

Descargas

Cómo citar

Oliveira, S. L. I. (2009). The first studies in marketing: context, institutionalization and method. Circumscribere International Journal for the History of Science, 7, 31–32. Recuperado a partir de https://revistas.pucsp.br/index.php/circumhc/article/view/2760

Número

Vol. 7 (2009)

Sección

Resúmenes de Tesis

Licencia

https://creativecommons.org/licenses/by-sa/4.0/legalcode