The first studies in marketing: context, institutionalization and method

Autores

  • Sergio Luis Ignacio Oliveira PUC/SP

Resumo

This study discusses the philosophical and scientific methods used by the first marketing theoreticians of the beginning of the twentieth century, the importance of the context in the first studies of the area and its institutionalization process

Métricas

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Biografia do Autor

Sergio Luis Ignacio Oliveira, PUC/SP

Programa de Estudos Pós-Graduados em História da Ciência e Programa de Estudos Pós-Graduados em Educação Matemática

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Como Citar

Oliveira, S. L. I. (2009). The first studies in marketing: context, institutionalization and method. Circumscribere International Journal for the History of Science, 7, 31–32. Recuperado de https://revistas.pucsp.br/index.php/circumhc/article/view/2760

Edição

v. 7 (2009)

Seção

Resumos de Teses

Licença

https://creativecommons.org/licenses/by-sa/4.0/legalcode