Sexism, Humor and Lightness: discursive formulas and intertext

Abstract

In this work we analyze utterances collected from the food section in the newspaper O Estado de São Paulo. Such utterances are marked by intertextuality and the assumption that they are part of the collective memory of men who cook. Their good humored nature, on the one hand, and assorted cultural references, on the other, create a representation of the masculine that both seems to move toward the territory of the feminine but also preserves the disjunction by distinguishing cooking from culinary, i.e., fun from work.