Comparative theoretical study between chaos theory and innovation process


  • Crisomar Lobo de Souza Pontifícia Universidade Católica de São Paulo - PUC-SP
  • Márcio Shoiti Kuniyoshi Pontifícia Universidade Católica de São Paulo - PUC-SP
  • Adriana Buarque de Gusmão Gomes de Freitas Pontifícia Universidade Católica de São Paulo - PUC-SP



Chaos theory, Innovation, Uncertainty environment


This article aims to make a correlation between chaos theory and the innovation process. Unlike what the name seems to be, chaos theory is linked to discovering simple patterns and laws that govern several complex phenomena. The complex is also innovation; therefore, this article makes an analogy of the innovation process from its conception to its implementation in the market with three principles of chaos theory: system, nonlinearity, and complexity.  The innovative organization is characterized by constant innovation and complexity in nature. Uncertainty is an essential feature of innovation, which means an inability to predict the prospecting processor's outcome to set the best way to achieve a goal. Unpredictability is one of the characteristics of chaotic systems in which any minimal initial change in their conditions causes drastic changes in their course. Based on these premises, analogies were made to serve as a basis for further studies.

Biografia do Autor

Crisomar Lobo de Souza, Pontifícia Universidade Católica de São Paulo - PUC-SP

Doutor em administração - USP, Mestre em administração - PUCSP, especialista em gestão de negócios - FGV, especialista em marketing - FGV e graduado em administração - UAM.

Márcio Shoiti Kuniyoshi, Pontifícia Universidade Católica de São Paulo - PUC-SP

Professor doutor FEA-ADM PUC-SP

Adriana Buarque de Gusmão Gomes de Freitas, Pontifícia Universidade Católica de São Paulo - PUC-SP

Professora doutora FEA-ADM PUC-SP


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2021-10-19 — Atualizado em 2020-12-31

Como Citar

Souza, C. L. de, Kuniyoshi, M. S. ., & Freitas, A. B. de G. G. de . . (2020). Comparative theoretical study between chaos theory and innovation process. Pensamento &Amp; Realidade, 35(3), 129–138.