Motives of social and environmental initiatives of large corporations located in Brazil

Authors

  • Jorge Vieira da Silva Pontifícia Universidade Católica de São Paulo - PUC/CSP
  • Maria Cristina Sanches Amorim Pontifícia Universidade Católica de São Paulo - PUCSP
  • Glauco Monteiro Cavalcanti Manso Júnior Pontifícia Universidade Católica de São Paulo - PUCSP

Keywords:

Corporate Responsibility, Competitive-responsible strategy, Corporate relations.

Abstract

This article’s objective is to report an ongoing research, since 2007, related to the motives of social and environmental initiatives of large corporations located in Brazil. This research, based on managers and business owners’ interviews, investigating their motivation for social and environmental initiatives related to their business stakeholders, had demonstrated two main groups of motives: 1) “correct initiatives due to ‘wrong’ motives”, i.e. avoid sanctions (and losses) from local government authorities and avoid bad business image (or promote a good image) and, 2) “correct initiatives due to ‘correct’ motives”, i.e. ethical reasons, and long-term profit. Some executive’s answers had indicated that social and environmental initiatives were considered inherent of their business and, for the second group, these initiatives were also profitable, what implicates a requirement of a strategy simultaneously competitive and responsible.

Author Biographies

Jorge Vieira da Silva, Pontifícia Universidade Católica de São Paulo - PUC/CSP

Administrador de Empresas – FEA/USP, Doutor em Ciências Sociais e Pesquisador do Núcleo de Estudos do Futuro – PUC/SP

Maria Cristina Sanches Amorim, Pontifícia Universidade Católica de São Paulo - PUCSP

Economista, Professora Titular do Departamento de Economia e do Programa de Pós-Graduação em Administração - PUC/SP

Glauco Monteiro Cavalcanti Manso Júnior, Pontifícia Universidade Católica de São Paulo - PUCSP

Doutorando no Programa de Pós-Graduação em Administração da PUC/SP

Published

2017-11-30

How to Cite

Silva, J. V. da, Amorim, M. C. S., & Manso Júnior, G. M. C. (2017). Motives of social and environmental initiatives of large corporations located in Brazil. Pensamento &Amp; Realidade, 32(3). Retrieved from https://revistas.pucsp.br/index.php/pensamentorealidade/article/view/33598

Issue

Section

Artigos