Estratégias de marketing e valor ao consumidor
DOI:
https://doi.org/10.20946/rad.v1i1.12514Keywords:
Consumidor, Diferenciação, Estratégia, Valor AgregadoAbstract
Os ganhos de produtividade, promovidos pelo avanço tecnológico, associados à evolução das técnicas de marketing e estratégias empresariais têm determinado mudanças significativas na disputa pela preferência do consumidor. Aceleradamente, o foco tem migrado dos mercados massificados para o consumidor individualizado. Diferenciação e agregação de valor são as palavras de ordem na conquista do cliente, que, cada vez mais, exige tratamento personalizado.Metrics
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