RESPONSABILIDAD SOCIAL MUNICIPAL BAJO LA PERCEPCIÓN DE LOS JÓVENES EN CIUDADES DE TURISMO DE NEGOCIOS Y RECREATIVO

Authors

DOI:

https://doi.org/10.23925/2178-0080.2020v22i1.41162

Abstract

El turismo, ya sea de negocios como recreativo, es un sector importante en México para el desarrollo de sus municipios, por ello, adoptar un enfoque desde la Responsabilidad Social Municipal (RSM) supone un factor importante para el desarrollo del municipio. Este artículo analiza la percepción de jóvenes residentes del municipio de Celaya; caracterizada por turismo de negocios, y Playa del Carmen; orientada al turismo recreativo, acerca de la RSM a través de las variables; Potencial, Desarrollo, Transparencia, Medio Ambiente, Edad y Municipio. Se estima un modelo econométrico de la RSM a través del método de Mínimos Cuadrados Ordinarios (MCO), donde se encuentran como determinantes el Potencial, Desarrollo, Transparencia y Medio Ambiente.

Metrics

Metrics Loading ...

Author Biographies

Ruth del Castillo Romo, Universidad de Guanajuato

Estudiante de la Maestría en Estudios Empresariales, Licenciada en Mercadotecnia

Universidad de Guanajuato

Celina López-Mateo, Universidad de Guanajuato

 Doctora en Ciencias Económico Administrativas

Universidad de Guanajuato

María Dolores Sánchez-Fernández, Universidade da Coruña

PhD in Competitiveness, Innovation and Development and a Lecturer at the University of A Coruña (Spain), Faculty of Economics and Business, Department of Business, Business Organization area. She is also part of the GREFIN (University of A Coruña) and GEIDETUR (University of Huelva) (Spain) research groups and associate researcher at the Centre of CICS.NOVA.Uminho and Lab2PT research at the University of Minho (Portugal), GEEMAT (Brazil) and REDOR and RENUTEG (Mexico). She has been the author or co-author of several articles published in indexed journals. She has participated in over 180 communications in national and international conferences and is a member of the scientific committee. She reviews international scientific magazines in Spain, United States, México and Brazil. She is Editor in Chief International Journal of Professional Business Review (JPBReview). Her main research topics are: Corporate Social Responsibility, entrepreneur, quality, tourism, ed the hotel industry and human resources. E-mail: msanchezf@udc.es

Downloads

Published

2020-02-17

How to Cite

del Castillo Romo, R., López-Mateo, C., & Sánchez-Fernández, M. D. (2020). RESPONSABILIDAD SOCIAL MUNICIPAL BAJO LA PERCEPCIÓN DE LOS JÓVENES EN CIUDADES DE TURISMO DE NEGOCIOS Y RECREATIVO. Management in Dialogue Review, 22(1), 57–80. https://doi.org/10.23925/2178-0080.2020v22i1.41162

Issue

Vol. 22 No. 1 (2020): JANEIRO - ABRIL

Section

Artigos

License

Authors who publish in this journal agree to the following terms:

1. Authors retain the copyright and grant the journal the right of first publication, with the work licensed simultaneously under a Creative Commons Attribution License after publication, allowing the sharing of work with acknowledgment of the authorship of the work and initial publication in this journal.

2. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

3. Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase the and the citation of the published work (See The Effect of Free Access).