REGIONAL CULTURE STATE OF MINAS GERAIS AND TRADE: AN ETHNOGRAPHIC STUDY IN RETAIL

Authors

  • Cléria Donizete da Silva Lourenço Universidade Federal de Lavras

DOI:

https://doi.org/10.20946/rad.v15i1.9697

Keywords:

Regional culture, Retail, Small Business

Abstract

The objective of this study is to understand how cultural traits are manifested in the miners trading relations between employees of micro and small retailers and their customers in a small city in southern Minas Gerais. The study was conducted in five companies for a year using the ethnographic method. Participant observation and in-depth interview were used as a technique for data collection. The results showed as tranquility, attachment to tradition, discretion, stealth, concealment, hospitality and distrust manifested in the daily business.

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Author Biography

Cléria Donizete da Silva Lourenço, Universidade Federal de Lavras

Doutora em administração Profa. adjunta do Departamento de Administração e Economia - DAE Universidade Federal de Lavras _ UFLA Área: Estudos organizacionais

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Published

2014-08-15

How to Cite

Lourenço, C. D. da S. (2014). REGIONAL CULTURE STATE OF MINAS GERAIS AND TRADE: AN ETHNOGRAPHIC STUDY IN RETAIL. Management in Dialogue Review, 15(1). https://doi.org/10.20946/rad.v15i1.9697

Issue

Vol. 15 No. 1 (2013): January - April

Section

Artigos

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