Managing Organizations in the Digital Age: Synergy of Technology and Green Management Principles
DOI:
https://doi.org/10.23925/2178-0080.2025v26iSI.72882Palavras-chave:
transformação digital, desenvolvimento sustentável das organizações, administração inovadora, soluções digitais ecológicas, liderançaResumo
A integração de tecnologias digitais e práticas de gestão ecológica aumenta a eficiência administrativa e apoia o desenvolvimento sustentável. Os sistemas ERP e CRM são as ferramentas digitais mais comuns, utilizadas por 63,9% e 57,4% das organizações, respectivamente. As plataformas em nuvem (49%) e a análise de big data (44,8%) são amplamente implementadas, enquanto a adoção de IA (25,3%), IoT (28,3%) e blockchain (9,6%) permanece moderada. Na gestão ambiental, a eficiência energética (54,4%) e a redução de resíduos (46%) são iniciativas fundamentais. Apenas 27,7% das organizações integram totalmente as metas ambientais à estratégia, enquanto 30,2% as negligenciam. O estudo mostra que as práticas digitais e ecológicas estão cada vez mais presentes, mas enfrentam barreiras técnicas e institucionais. O reforço das competências digitais e o alinhamento das metas de sustentabilidade à estratégia são essenciais para uma gestão organizacional integrada e preparada para o futuro.
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Copyright (c) 2025 Alla Tendiuk, Natalia Vasilik, Natalia Kutsai, Valentina Galushchak, Liliia Virun
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