Managing Organizations in the Digital Age: Synergy of Technology and Green Management Principles

Автор(и)

DOI:

https://doi.org/10.23925/2178-0080.2025v26iSI.72882

Ключові слова:

digital transformation, sustainable development of organizations, innovative administration, ecological digital solutions, leadership

Анотація

The integration of digital technologies and green management practices enhances administrative efficiency and supports sustainable development. ERP and CRM systems are the most common digital tools, used by 63.9% and 57.4% of organizations, respectively. Cloud platforms (49%) and big data analytics (44.8%) are widely implemented, while adoption of AI (25.3%), IoT (28.3%), and blockchain (9.6%) remains moderate. In environmental management, energy efficiency (54.4%) and waste reduction (46%) are key initiatives. Only 27.7% of organizations fully integrate environmental goals into their strategy, while 30.2% neglect them. The study shows that digital and green practices are increasingly present but face technical and institutional barriers. Strengthening digital skills and aligning sustainability goals with strategy are essential for integrated, future-ready organizational management.

Біографії авторів

Alla Tendiuk, Department of Management, Faculty of Business and Law, Lutsk National Technical University

Associate Professor specializing in management. Her research interests include modern management technologies, ESG management, digital tools, and advanced decision-making methods for sustainable organizational development.

Natalia Vasilik, Department of Management Faculty of Business and Law, Lutsk National Technical University

Associate Professor specializing in management. Her research interests focus on digital tools for creative processes, stress and educational management technologies, and management of organizations in the natural resource sector.

Natalia Kutsai, Department of Management, Faculty of Business and Law, Lutsk National Technical University

Associate Professor specializing in management and public governance. Her research interests include modern management technologies, public and regional administration, digitalization in innovation management, and strategic regional development.

Valentina Galushchak, Department of Management, Faculty of Business and Law, Lutsk National Technical University

Associate Professor and education manager. Her research interests include educational management, Sustainable Development Goals management, and the development of digital skills for organizational leadership and administration.

Liliia Virun, Department of Management, Faculty of Business and Law, Lutsk National Technical University

PhD researcher and Senior Lecturer specializing in management and applied professional practice. Her research interests include Sustainable Development Goals management, educational management, and the development of digital skills in organizations.

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Опубліковано

2025-12-19

Як цитувати

Tendiuk, A., Vasilik, N., Kutsai, N., Galushchak, V., & Virun, L. (2025). Managing Organizations in the Digital Age: Synergy of Technology and Green Management Principles. Revista Administração Em Diálogo - RAD, 27(SI), 4–22. https://doi.org/10.23925/2178-0080.2025v26iSI.72882

Номер

Том 27 № SI (2025): Dezembro

Розділ

Artigos

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Авторське право (c) 2025 Alla Tendiuk, Natalia Vasilik, Natalia Kutsai, Valentina Galushchak, Liliia Virun

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