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12 Ways To Keep Your Nonfiction Book In The News

"Lucas Venning" (2019-10-14)


Publishers are willing to publicize nonfiction books when they're released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs. Turn the advice in your chapters into a series of monthly tip sheets. A tip sheet is a press release that offers tips or advice in a bulleted or numbered format. Start your tip sheet with an introductory paragraph that explains why the tips you're offering are important, list your bulleted advice, then tie it all together at the end with a concluding paragraph. Send it to appropriate media outlets; the distribution list will depend on your topic. Contact the press immediately when your topic is making headlines to offer your expert perspective. This is a sure thing with most local media outlets when it's a national news story because you're giving them a local angle.



If you've done enough interviews to prepare for the big time, pitch the national news outlets, too. Add the media to your newsletter distribution list. The same useful advice or information you offer subscribers in your print or electronic newsletter could be of interest to reporters covering that topic, too. I got a book contract several years ago from the publicity that resulted from adding the media to the distribution list of a newsletter I publish. Repackage your book content into by-lined trade magazine articles. Depending on the terms of your publishing contract, you might need to do some rewriting so it's "new" material. Make sure the author credit at the end of the article includes your book title. Capitalize on holidays and special months, weeks and days by distributing a press release with useful, newsworthy information related to the topic, or by contacting the press to offer yourself as an expert information source. For example, many daily newspapers run articles in December about how the holidays are especially difficult for people who are grieving the recent loss of a loved one or facing the anniversary of a loss.



This presents many coast-to-coast interview opportunities for the author of a book on grief and loss - but only if the author reaches out to the press. Contact the public relations department of your industry's trade association to offer yourself for media interviews. Association public relations people are often contacted by writers looking for members with a particular expertise to interview. Make sure your association knows about your qualifications and the topics you can comment on, and you'll get referral calls. Conduct a newsworthy and relevant survey on your topic and announce the interesting results in a press release. The author of a cookbook designed to make cooking simple and easy, for example, can survey people about why they don't cook more, and release the findings in a press release sent to newspaper food editors and cooking magazines. The release should include information about your book's connection to the survey topic. Sponsor an attention-getting contest and announce the results in a press release. To promote my humor book about men, I conducted a "Worst Gift from a Man Contest." The resulting press release led to nationwide media attention, including a holiday appearance on a national cable TV talk show. Push your publisher's publicist to monitor ProfNet for reporter queries related to your topic all year. Alternatively, subscribe to ProfNet via its PR Leads reseller and respond to appropriate queries. Monitor writer forums for source requests. Members frequently post requests on the magazines and newspapers forum for interview sources. Tell the media when you're visiting their market. Re-purpose your best tips into a free booklet. Write and distribute a press release that describes the booklet and how people can get a free copy; make sure both the booklet and the release include information about your book, too. Generating ongoing publicity is work, but it's not rocket science. Invest the time so you boost sales while contributing to your author platform. You'll see the rewards at the end of the year.



So, how well do you know your presidential history? American presidents may be well known in history, but what about presidential trivia? Who was the first president to throw out a ceremonial first pitch at a major league baseball game? The honor goes to our 27th president, William Howard Taft. He started the tradition at the 1910 home opener of the Washington Senators. Who is the only president to serve two non consecutive terms? That would be Grover Cleveland, who was the 22nd and 24th president. His two terms were separated by the 23rd president, Benjamin Harrison. And speaking of Benjamin Harrison, what family trait distinguishes him from all other presidents? Benjamin Harrison is the only president whose grandfather also served as president. There have been two sets of father and son presidents though. John Adams and John Quincy Adams were father and son, as are George H.W. Bush and George W. Bush.



Who was our only bachelor president? America's 15th president, James Buchanan, never married. His niece served as First Lady during his administration. Which president served the shortest term in office? The 9th president, William Henry Harrison, served only one month in office. On his inauguration day, he gave a long speech in cold, blustery weather. He caught a severe cold, which then developed into pneumonia, which led to his death. Who was the oldest president on his inauguration day? Conversely, who was the youngest president when he assumed office? Theodore Roosevelt was only 42 years of age when he ascended to the presidency in 1901 after the death of William McKinley. Which two presidents died on the same day? In an interesting twist of fate, two Founding Fathers died on July 4, 1826, fifty years to the day of the Declaration of Independence. John Adams, age 90, and Thomas Jefferson, age 83, died within hours of each other. The two men were friends and shared the unique bond of being former presidents. It is said that John Adams last words were, "Jefferson still survives". But unbeknownst to him, Jefferson had passed away in Virginia a few hours before. Which president is credited with coining the popular slang term "OK"? Martin Van Buren, the 8th president, was from Kinderhook, New York. His nickname was "Old Kinderhook", and Van Buren took to signing off on letters and memos with a simple "OK". Eventually, the term morphed into its present meaning. And finally, who was the tallest president? Lyndon Johnson stood a towering six feet four. James Madison, who was exactly a foot shorter than Johnson.