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Tour de France 2008: How To Watch Live On The Web

"Robert Ruff" (2020-03-31)


3343-M11839-1373618496.jpg?w=670&h=377&aNow that Versus is distributed in 73 million U.S. homes (out of 90-odd million cable households), the network is on basic tiers in most areas, meaning it's less dependent on Tour fans making an affirmative decision to subscribe. Putting at least part of the Tour on the Web is, then, a low-risk promotional strategy. (And if you care what happens at the end of the stage, you'll need to watch the rest on TV, anyway.)

Brand Its comprehensive online catalogue provides you with the highest quality, low cost promotional merchandiseon the market, with one of the widest selections of advertising merchandise and promotional merchandise to choose

Now is precisely the right time to put more effort into advertising your products and/or services. With low cost promotional merchandise options it doesnt have to cost you a fortune. In these difficult times you still need to keep your existing customers happy; to ensure their repeat business and you need to create greater visibility of your company to acquire new customers.

For cycling fans, it's that time again. Time to make sure your cable package includes Comcast's Versus network -- nee OLN -- for the Tour de France. Or, just sign up and cancel in three weeks when the tour is over.

What you are looking for is a powerful advertising tool, that will reach the masses, is a cost effective exercise, that will excite your existing customers and that will have the greatest impact on your prospective clients, without over-stretching your budget. Something that will enhance your company image, earn respect and trust from your consumers and which in return will increase profitability in your business finances.

cyclingfans.com (live feed from eurosport 1 hd live stream)
steephill.tv (a compendium of cycling video links ... thanks Timmo, Sidney!)
Eurosport (live audio only)
ITV (requires Microsoft Silverlight)
Myp2p.eu (Mac users install Sopcast or Flip4Mac)
Channelsurfing.net (streams work on a Mac)
Veetle.com (requires Sopcast)
website (expect pirated streams to show up here, but expect them also to be quickly removed)
Zattoo (outside the U.S.)
velonews.com (no video but liveblog and interactive map)
Official international streaming information

There is no doubt we have hit an economic crisis. With financial meltdown hitting the US and spreading to the other parts of the world, and many big organisations closing down, it is only natural to feel concerned for your business. Does this mean you have to stop promoting your company? Are you just going to sit back and wait for things to improve or indeed fall down around your feet without even trying to do something about it yourself, I think not! You need to speculate to accumulate.

One of the most successful ways to project your company image is by giving away Promotional Merchandise personalised with your company logo.  You can select the products that best suit your customers individual requirements and something that will generate an interest in your business to both existing and potential clients.

We'll see how long Versus sticks with it. Like Euro 2008 and March Madness, much of the 21-day Tour takes place during work hours (US coverage starts at 8:30 a.m ET), which means heavy online demand from fans at work who have robust broadband but no access to TVs. (Another good reason to offer the whole Tour on the Web, even if for a fee.) Where to find the Tour on the Web after Versus cuts off? We have some ideas:

Versus just signed a 5-year, $27.5 million deal to retain the Tour through 2013 -- drug problems and lack of known stars notwithstanding -- because even without Lance it's been a great subscriber draw for them. Because Versus spent its early years broadcasting the Tour fighting for subscribers, the network had a strong reason to at least try to keep video off the Web. Otherwise, why subscribe at all?

But! It appears Versus has had a partial change of heart and is at least saying on its Web site it will carry parts of the first two stages live on the Web, prior to the beginning of each day's TV broadcast. You can catch Stage 1 live from 6:30-8:30 a.m. today, and Stage 2 from 7:00-8:30 a.m. ET on Sunday.