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Frozen's Elsa and a Harry Potter Potter bus make the top 12 Dream Toys

"Randal Lalonde" (2020-05-19)


The 12 top toys of Christmas have been revealed by experts - and they include the classic Barbie and Peppa Pig, as well as gadgets inspired by Toy Story and Frozen.

The annual top 12 Dream Toys list, unveiled at St Mary's Church in Marylebone in London, boast the Frozen 2 Into the Unknown Elsa Doll at £39.99, as well as the Toy Story 4 True Talkers figures, costing £17.99. 

At the top end of the list is the LOL Surprise! 2-in-1 Glamper playset at £99.99, while the cheapest are the Blume Dolls at £9.99.

The trend for 'surprise' and 'reveal' toys remains strong, with LOL Surprise! still the most popular collectable for a second year in a row.






The 12 top toys of Christmas have been revealed by experts - and they include the Stage playset by Character Options proving a hit at £39.99

















The annual top 12 Dream Toys list, unveiled at St Mary's Church in Marylebone in London, boast the Frozen 2 Into the Unknown Elsa Doll at £39.99 (left) and Blume Dolls at £9.99 (right)







Lego taps into the Harry Potter fan market with its magical bus, costing £34.99, landing in the top 12


Elsewhere Barbie returns with its Barbie Dreamplane gorilla playset installers costing £79.99, while Lego taps into the Harry Potter fan market with its magical bus, costing £34.99. 

Meanwhile Peppa Pig once again proved its staying power, with its Stage Playset at £39.99 an attractive option for young fans.

The eagerly anticipated Star Wars and Frozen films are expected to help drive the UK's £1 billion Christmas toy market this year, experts predict.






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DVD releases of Toy Story 4 and Avengers Endgame are also predicted to influence sales, alongside perennial favourites Barbie, Peppa Pig and Paw Patrol, the Toy Retailers Association said.

Elsewhere drone enthusiasts will love the flying Owleez by Spin Master Toys, at £49.99, and Fortnite fans will have their hands full with the toy blaster, at just £19.99.






Elsewhere Barbie returns with its Barbie Dreamplane Playset costing £79.99, a dreamy toy for fans, topping the list

















The annual top 12 Dream Toys list boast the Toy Story 4 True Talkers figures, costing £17.99, left, and flying Owleez by Spin Master Toys, at £49.99 (right)







The trend for 'surprise' and 'reveal' toys remains strong, with LOL Surprise! still the most popular collectable for a second year in a row. Seen: 2-in-1 Glamper playset at £99.99


The list, compiled by leading retailers and toy experts, is notable for the number of licensed products, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to the Star Wars Yoda from Lego and the Frozen 2 Magic Ice Walker.

Frederique Tutt, global analyst for The NPD Group's toy division, said: 'Christmas is worth £1 billion to the UK toy industry, that's 30 per cent of annual revenue being generated in the last few weeks of the year.

'With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.'

He added: 'In 2019 so far, we've seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23% of the market overall.

'We're expecting more of this to the end of the year, with some massive franchises due for release, including Star Wars and Frozen.' 






Peter Olunloyo, 8, plays with a Harry Potter Knight bus toy by LEGO, which was named in the top 12 to buy during the unveiling of the annual DreamToys list at St Mary's Church in Marylebone







Ayva Eiman, 7 ,and Josh Wilcock, 8, play with a Nerf Elite Fortnite SP-L Hasbro toy which costs £19.99 and topped the list