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For AT&T, the future is (DirecTV) Now

"Randal Atlas" (2020-07-24)

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DirecTV Now delivers more than 100 channels for an introductory price of $35, streams over the internet, works with numerous devices including mobile phones, and doesn't consume mobile data on AT&T networks.

David Katzmaier/CNET

You get only one chance to make a first impression.

If that's the case, AT&T may have dropped the ball with many customers who signed up for its DirecTV Now streaming TV service. The telecommunications giant saw its service choke under the demands of its users, marking an embarrassing start for the company.

It was bad enough that T-Mobile CEO John Legere on Wednesday, ahead of AT&T's earnings report, said he would to make up for the bumpy start of DirecTV Now. Legere upped his troll game after claiming Tuesday that Verizon is suffering from a midlife crisis.

In its defense, AT&T can now point to the 200,000 customers it added since the Nov. 30 launch, far higher than Wall Street expected. The numbers, released last week, were likely buoyed by the introductory