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Did Oreck break the mold with its Touch Bagless Vacuum Cleaner?

"Kacey Tomkinson" (2020-07-26)


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When I was a kid, I remember seeing commercials for Oreck vacuum cleaners on TV. David Oreck himself usually starred in the ads, and when he did, he'd always cheerfully proclaim the merits of his machine, the 8-pound Oreck XL. The XL had the look of a complete clunker, with an ugly, dated design that seemed like it hadn't been updated since 1963, when Oreck first started selling vacuums in Louisiana. All the same, there was just something endearing and perhaps infectious about Oreck's unapologetic confidence. Sure enough, everyone I knew who used an Oreck XL swore by the thing.

Fast forward twenty years or so to today, and you'll still see Orecks on the market (David Oreck, by the way, just celebrated his 90th birthday last month, and https://set-magazine.com/best-stair-vacuum-cleaners/ is still an active entrepreneur, lecturer, and philanthropist). You won't, however, see anything quite like the good ol' Oreck XL. It seems that somewhere between those TV commercials and the present day, the company finally caved in and decided to update its design -- which brings us to the new Oreck Touch. I was almost disappointed as I took the thing out of the box. It looked... modern. It looked... great. Was this really an Oreck vacuum I was looking at?