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What Is Internet Marketing

"Dolly Eisenhauer" (2019-05-13)


Internet Marketing is increasingly referred to as digital marketing or e-marketing. At its most basic, it is the art of promoting your brand online through the various digital channels that exist, channels which tend to be highly interactive and responsive to one-to-one relationships. The secret to success with internet marketing lies in the ability of a business to help customers find a solution to their requirements at any one time and leveraging the power of the 'relationship' to extend the commercial value of that customer. It is of course much more than that. Successful Internet Marketers will invest significant amounts of time, effort, resources and money to acquire customers, convert them, retain those customers and extend the value of each customer as mentioned above.



The right strategies

Businesses embarking on internet marketing will need to assess and evaluate the right internet marketing strategies for their business. Amongst these strategies will be "permission" based direct marketing which is largely acknowledged as the most effective form of marketing for most internet businesses. This form of marketing involves getting agreement from prospects and customers to have a' relationship' with them; a relationship which should lead to increased sales over time as a result of the established relationship between business and client.



The other critical aspects which define what internet marketing is pertain to the attracting of website traffic. Here we refer to traffic which is 'qualified traffic'- and this is the essence of what Internet Marketing is: attracting the right visitors to your site so you can market to them on the internet. Attracting traffic 'organically' is the bedrock of any internet marketing strategy as without traffic, google translate picture indeed the right web traffic and the sales will not materialise. Once this is done, and it will not be achieved instantly, the next step for businesses wishing to build success online will be to seek to establish a relationship with their potential customers with a view to converting them further down the funnel, rather than trying to convert them immediately. More often than not this will involve some form of reciprocal arrangement, where the visitor gives their contact details in return for something of value to them.



Getting one's business to the top of the organic listings - or at least to the front page a search engine like Google is known as Search Engine Optimisation ; a critical part of internet marketing. SEO can be done by businesses of any size and there are a plethora of free tools to help increase the odds on getting a site listed on page 1 of Google. However SEO done well is a long term strategy and should be regarded as such. Using sensible practices of SEO will improve the effectiveness of this process, particularly when it comes to converting sales and also when advertising using Google's adwords. Google Adwords is the default 'definition' of internet marketing; when most people wonder what internet marketing is they usually associate it with Google's Adwords, Google Adwords can certainly play an important part in an internet marketing plan as it can drive targeted, relevant traffic to your site at a price of your choosing. Here are some popular internet marketing strategies which are used as 'best practices':



Keyword Research to attract more relevant traffic to a site. Keywords researched well can also benefit PPC campaigns. Effective keywords usage will also drive up your website relevancy

• Social media is a fundamental part of an internet marketing campaign that is used mostly to amplify brand messages, however social media is an excellent way of finding advocates to champion your messages, resolve issues as well as direct promotion through contests etc.