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Facebook will spend $300 million to help local...
Facebook will spend $300 million to help local newsrooms
"Chance Hickman" (2020-03-23)
Of course, digital advertising gatekeepers such as Facebook and Google -- which is also allotting $300 million to publishers as part of its own journalism initiative -- are partly to blame for this local news downfall. Last year, a Pew study also revealed that social media had replaced newspapers as the most popular news source among US adults. On the flip side, Facebook began bumping up local news providers in its News Feed last year, which should theoretically lead to more traffic referrals.
But will this latest spurt of investment be enough? Breaking down Facebook's funding reveals a $2 million investment in Report for America, an initiative to place 1,000 journalists in local newsrooms over the next five years. That works out to a meagre bursary of $2,000 for each journalist in a climate where newsroom employment continues to decline, fuelled by job losses at newspapers.
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