"Family matters": a look upon the dispute context between the "Igreja Universal do Reino de Deus" and the "Igreja Mundial do Poder de Deus" in the media

Authors

  • Magali do Nascimento Cunha UMESP

Keywords:

Pentecostalismo, mídia, marketing da fé, espetáculo, mercado religioso

Abstract

Referring to the case of the disputes between the Universal Church of the Kingdom of God and the World Church of God’s Power in the first half of 2012, the paper studies the dimension of the spectacle and the cultural market in the religious media. Through an exploratory research of the major scandals and disputes involving churches and religious leaders in the media in recent decades, the study seeks (1) to locate the phenomenon of the spectacle of faith as a marketing strategy in response to competition, which also includes the visi­bility through conflicts; (2) to indicate ways that prompt further investigations

Author Biography

Magali do Nascimento Cunha, UMESP

Jornalista, doutora emCiências da Comunicação, docente da Universidade Metodista de São Paulo (Fa­culdadede Teologia e Programa de Pós-Graduação em Ciências da Comunicação)

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Published

2012-12-31

Issue

Vol. 12 No. 2 (2012): Marketing Religioso

Section

Seção Temática

License

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