THE EVOLUTION OF THE BRAZILIAN DIGITAL PAYMENT METHODS MARKET

This paper aims to understand the evolution of the Brazilian digital payment methods market. Thus, it is intended to present to the reader an overview of the characteristics and configurations of the payment arrangements sector, since the beginning of the popularization of cards, until the most recent movements, given the new retail configurations, which have been established in online environments, called e-commerce. Furthermore, it is intended in this work, using the qualitative research, to identify the main motivations that encourage consumers to choose the payment method used in online shopping. It was possible to conclude that credit card is the payment method that most motivates consumers in e-commerce.


INTRODUCTION
Monetary policies that resulted in inflation control and by expanding the credit granted to families The growth in the use of cards

Inflation stabilization and credit expansion in Brazil
The adoption of the Real Plan (1990s) Policies that encouraged an increase in the concession of credit through the National Financial System (SFN) The Brazilian GDP jumped from R$277 (two hundred) bi to R$1.7tri between 2000 and 2020 % of adults who had access to some credit product was 44%, in 2017

Bankarization of the population and Brazilian Microfinances
Opening simplified accounts (bankarization of the lower classes of the population); The stimulus of credit supply based on the amounts collected in demand deposits; The formation of credit cooperatives of free association.
The bankarization of the lower classes was a fundamental factor in the popularization of the electronic payment methods in Brazil.

THE EVOLUTION OF THE PAYMENT METHODS MARKET IN BRAZIL
The BCB's interventions have been important to inhibit market entry barriers, as well as cartel practices and anti-competitive structures The electronic payment methods market differentiates itself between two structures: the 4-party system (open scheme), and the 3-party system,(r closed scheme) The 4-party system is more complex and brings more security "I have no income and/or I'm unemployed" (33.3%); "I don't like it. I prefer to keep my finances in debit" (25.0%); "I don't like it. The annuity costs are not worth it" (25.0%); "My bank did not approve my access to it" (8.3%) and; "I don't like it. Card debt becomes a snowball" (8.3%).

Category 2 -motivations that lead to the frequency of online shopping.
• 91% of the respondents declared they have some frequency of purchases on the Internet • 55% state "I can no longer imagine my life without e-commerce," • 29% stated that they prefer to buy online for reasons of speed, convenience, and price

Category 3 -motivations that lead to the adoption and rejection of the use of bank slip in online shopping
• the credit card -89% • the bank slip -8% of the transactions. • Other payment methods : digital wallet and bank transfer, the main motivations of the adoption of credit card • 42% -"I don't like to pay via bank slip because the payment is not recognized immediately" • 45% -"I don't like to pay via bank slip because I find it cumbersome".
the main motivations of the adoption of bank slip • 22% -"I organize myself better using bank slip "; • 22% -"I like to pay by bank slip because almost all sites accept this payment method"; 5 • 06% -"I like to pay by bank slip only if it's via Internet Banking"; • 44% -"I believe that bank slips are totally safe".

Category 4 -motivations that lead to the adoption and rejection of using a credit card in online purchases
• 85% -"I like to pay by credit card because I can pay in installments" • 67% -"I like to pay by credit card because the approval of the payment is immediate" • 60% -"cards are super adaptable because I can use them in physical stores and on the Internet" • 38% -"I like the credit card because almost all the sites accept this modality" • 31% -"by using my credit card, I earn points, so I prefer to pay via card" • 22% -"I organize myself better using a credit card" • 18% -"I believe that cards are totally safe" Respondents could indicate 1 or more aspects

FINALCONSIDERATIONS
The credit card has important elements that guarantee to it more value perceived by the consumer

• The viability of paying in installments, • The instantaneous clearing of the financial transaction • The flexibility
The bank slip • Not requiring proof of income and financial guarantees from the consumer • Shopkeepers may offer discounts when paying by bank slip The motivations that generate rejection to the use of credit cards • No significant numbers were identified -the non-adoption of credit cards is due to the individual's financial difficulty, not because of objections to the payment method.