Sustainability Trends and Implementation in Academy and Consulting
DOI:
https://doi.org/10.24212/2179-3565.2012v3i3p3-17Keywords:
Sustainable development, Sustainability management, Trends in Brazilian marketAbstract
Sustainable development and sustainable shareholder value gain are terms increasingly being worked in the academic and corporate worlds. Based on the Sustainable Shareholder Value Model, by Hart and Milstein (2004), along with research by Sgarbi et al (2008) and Telles (2011), this paper verifies and compares if the jargons from Sgarbi (2008) are being used by professors from PUC-SP and by professionals and consultants in Brazilian companies, in addition to verifying how these professionals and consultants classify these jargons for the next two decades. The conclusion shows that the distribution of jargons from Sgarbi (2008) over the quadrants by Hart and Milstein (2004) are balanced both by professors and by sustainability professionals and consultants. Both the future on the next two decades and the quadrant with highest frequency percentage are related to present topics, externally to the company.
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