The Perceived Destination Image of Hangzhou City of China as Received in the Travel Blogs of Western Tourists

Authors

  • Xiao Mali
  • Bao Yafang
  • Sun Zhia

DOI:

https://doi.org/10.24212/2179-3565.2013v4i1p101-112

Keywords:

travel blogs, Hangzhou, destination image, Western tousists

Abstract

This study explored travel blogs as a manifestation of travel experience, along with the destination image of Hangzhou city of China from the perspective of western tourists. Frequency analysis, semantic network analysis as well as content analysis were taken in this study which aims to reveal the perception of western travelers to Hangzhou. The data for this study was from the blogs of western tourists who had been to Hangzhou. Empirical results revealed that the overall perceived destination image of Hangzhou was positive, with particular strengths in tourist attractions and major weaknesses in meals and transportation.

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Issue

Vol. 4 No. 1 (2013)

Section

Papers

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