COLLABORATIVE CONSUMPTION PRACTICES IN HIGHER INCOME GROUPS FROM SÃO PAULO

Abstract

This article sought to investigate the practices of collaborative consumption, in walks A and B from the city of São Paulo, through the analysis of the facilities, difficulties and real interests of respondents to seek increasingly access and sharing instead of possession of the goods and services. The issue of research considers how the collaborative consumption can be expanded in order to establish a win-win system, for businesses and consumers. The collaborative consumption established himself in society, driven by the internet, creating a new consumer culture. In order to give subsidies to companies to develop more suitable strategies with this new profile, was developed a study of qualitative nature, exploratory and descriptive, by means of a literature review and semi-structured interviews. The results indicate the real interests of respondents identifying the specifics of these social classes sharing phenomenon. It has also been possible to infer that the interest with respect to the practice of collaborative consumption is driven by several factors, the economic factor as the paramount among the respondents