AN INVESTIGATION ON THE FACTORS INFLUENCING ORGANIC FOOD PURCHASE INTENTION IN WUHAN

Authors

  • Geffroy Anne-Laure Wuhan University of Technology, School of Management
  • Ju Lie Wuhan University of Technology, School of Management
  • Wang Aimin Wuhan University of Technology, School of Management

DOI:

https://doi.org/10.23925/2179-3565.2019v10i3p88-95

Keywords:

Organic food, Purchase intention, Mid-sized city, Convenience

Abstract

This paper aims to investigate the factors influencing the purchase intention of organic food in the mid-sized city of Wuhan (China). After reviewing relevant literature, the research method was developed based on five hypotheses and a handed survey online have been conducted with a total of 162 valid responses. The finding of this study revealed that purchase intention in Wuhan is influenced by similar factors as larger cities. Indeed, despite a lack of knowledge and trust, very few experiences with organic food products, high prices and lack of distribution channels, it does not stop consumers to intend purchasing organic food products.

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Published

2019-12-19

Issue

Vol. 10 No. 3 (2019): SET/NOV

Section

Papers

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