A Game Model Between Governments and Enterprises in the Green Supply Chain of the Home Appliance Industry
DOI:
https://doi.org/10.24212/2179-3565.2013v4i1p35-42Palabras clave:
Green supply chain, Home appliance industry, Governements, Enterprises, Static games of complete information, Nash equilibrium.Resumen
Green supply chain management is a kind of effective management approach for home appliance industry to pursue the strategy of sustainable development and improve the product international competitiveness. In this paper, a game model is proposed to study the relationship and game status between governments and enterprises in the green supply chain of the home appliance industry. Through the equilibrium analysis of the game model, some countermeasures are put forward, which can be helpful to improve the construction of the green supply chain in the home appliance industry.
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