AN INVESTIGATION ON THE FACTORS INFLUENCING ORGANIC FOOD PURCHASE INTENTION IN WUHAN

Autores/as

  • Geffroy Anne-Laure Wuhan University of Technology, School of Management
  • Ju Lie Wuhan University of Technology, School of Management
  • Wang Aimin Wuhan University of Technology, School of Management

DOI:

https://doi.org/10.23925/2179-3565.2019v10i3p88-95

Palabras clave:

Organic food, Purchase intention, Mid-sized city, Convenience

Resumen

This paper aims to investigate the factors influencing the purchase intention of organic food in the mid-sized city of Wuhan (China). After reviewing relevant literature, the research method was developed based on five hypotheses and a handed survey online have been conducted with a total of 162 valid responses. The finding of this study revealed that purchase intention in Wuhan is influenced by similar factors as larger cities. Indeed, despite a lack of knowledge and trust, very few experiences with organic food products, high prices and lack of distribution channels, it does not stop consumers to intend purchasing organic food products.

Descargas

Publicado

2019-12-19

Número

Vol. 10 Núm. 3 (2019): SET/NOV

Sección

Papers

Licencia

This Journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license.

1.The author (s) authorize the publication of the article in the journal;

2.The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s);

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.