The Perceived Destination Image of Hangzhou City of China as Received in the Travel Blogs of Western Tourists

Autores

  • Xiao Mali
  • Bao Yafang
  • Sun Zhia

DOI:

https://doi.org/10.24212/2179-3565.2013v4i1p101-112

Palavras-chave:

travel blogs, Hangzhou, destination image, Western tousists

Resumo

This study explored travel blogs as a manifestation of travel experience, along with the destination image of Hangzhou city of China from the perspective of western tourists. Frequency analysis, semantic network analysis as well as content analysis were taken in this study which aims to reveal the perception of western travelers to Hangzhou. The data for this study was from the blogs of western tourists who had been to Hangzhou. Empirical results revealed that the overall perceived destination image of Hangzhou was positive, with particular strengths in tourist attractions and major weaknesses in meals and transportation.

Downloads

Edição

v. 4 n. 1 (2013)

Seção

Artigos

Licença

Esta obra está licenciada sob uma licença Creative Commons Atribuição - No comercial - Sin derivaciones 4.0 Internacional

1.O(s) autor(es) autoriza(m) a publicação do artigo na revista;

2.O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);

3.A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);

4.É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.

1.1 Copyright Statement 

This journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license. 

1. The author (s) authorize the publication of the article in the journal; 

2. The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s); 

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.