Exemplos de boas e más práticas de empresas industriais na Eslováquia para superar a situação de crise devido à pandemia de COVID-19

Autores

  • Andrea Janáková Technical University in Zvolen
  • Ľubica Simanová Technical University in Zvolen

DOI:

https://doi.org/10.23925/2179-3565.2025v16i1p39-52

Palavras-chave:

Empresas de manufatura, Crise corona, Agilidade empresarial, Estudos de caso

Resumo

Mudanças imprevisíveis no ambiente de negócios destacam a necessidade de as empresas avançarem para uma gestão e modelos de negócios ágeis. O período da pandemia de COVID 19 e o rescaldo das medidas anti-epidemiológicas restritivas mostraram que a capacidade de estar preparado para implementar mudanças, de reagir de forma atempada e eficaz às mudanças no ambiente, o que significa ser ágil, está a tornar-se um desafio. pré-requisito essencial para a sobrevivência e o sucesso. Por esta razão, conduzimos uma investigação destinada a descobrir como as empresas industriais eslovacas lidaram com as mudanças causadas pela pandemia COVID 19. O objetivo do artigo é destacar exemplos de boas e más práticas de empresas industriais nas condições da República Eslovaca. na superação da situação de crise pandémica através de estudos de caso. O método de entrevistas semiestruturadas com proprietários e gestores de topo de empresas industriais representativas de indústrias individuais foi utilizado para compilar os estudos de caso. As conclusões das entrevistas foram comparadas e ligadas a dados secundários da base de dados finstat.sk de demonstrações financeiras relativamente ao desenvolvimento dos rácios financeiros antes e durante a pandemia. Com base na comparação das reações, mudanças implementadas e medidas tomadas nas empresas com a alteração dos indicadores financeiros, identificamos casos de boas e más práticas. Os resultados mostram que as empresas que aproveitaram a procura emergente de novos bens de saúde e reorientaram a sua produção, bem como as empresas que digitalizaram e optimizaram processos, alcançaram resultados significativamente melhores em vendas, lucros e rentabilidade do que no período pré-pandemia. Por outro lado, as empresas que procuraram apenas reduzir custos através do encerramento temporário de operações ou da redução de pessoal sem medidas de otimização e inovação viram a sua situação financeira piorar, incorrer em perdas e aumentar o endividamento.

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Publicado

2025-03-31