Influence of Product Architecture on the Competition Between LCD and PDP Technologies

Authors

  • Osamu Sato
  • Shuzo Fujimura

DOI:

https://doi.org/10.24212/2179-3565.2012v3i3p65-78

Keywords:

Product architecture, LCD, PDP

Abstract

The popularity of flat TVs began to reach its stride at the beginning of the 21st century, and the market size has expanded rapidly. The plasma display panel (PDP) technology was predominant initially, but the liquid crystal display (LCD) technology has presently overtaken PDP technology. Most of the actual conditions for the competition between LCD and PDP have not been clarified. In this study, our aim was to understand the factors because of which LCD overtook PDP in terms of the product architecture and to clarify the architecture’s influence on the competition between LCD and PDP. The results showed that PDP and LCD have integral-type and modular-type architectures, respectively, and that this difference has had a big influence on the market competition between the two technologies.

Author Biographies

Osamu Sato

Graduate School of Innovation Management,Tokyo Institute of Technology, Tokyo, Japan, 108-0023

Shuzo Fujimura

Graduate School of Innovation Management,Tokyo Institute of Technology, Tokyo, Japan, 108-0023

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Issue

Vol. 3 No. 3 (2012)

Section

Papers

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