Innovation as a strategy for sustainable development practiced by companies

Abstract

Sustainable development is currently seen as a prerequisite for companies seeking to competitiveness and continuous growth of production. One of the ways to achieve competitiveness is the differentiation of products, processes and services, or innovate. But to be consonant with the social demands of the company needs to demonstrate your concern and interest in preserving the environment impacts causing less degrading and harmful to social welfare. It seeks to identify how sustainable development and innovation influence on routine business and especially how innovation can be used as a strategy for achieving sustainable development by the companies.