THE EFFECT OF STRATEGIC ORIENTATIONS ON ORGANIZATIONAL PERFORMANCE OF SMES: EMPIRICAL EVIDENCE FROM PAKISTAN

Jawad Hussain, Arshad Ali Khan, M. Idrees khan

Abstract


Strategic orientations like Market orientation (MO) and Learning orientation (LO) play critical role in improving the performance of both large and small scale businesses. This paper investigate the relationship between LO and organizational performance with MO as moderator. The current study reports the findings of two hundred and seven owners or managers of Small and Medium Sized Enterprises (SMEs) in Pakistan. The findings of the study indicate a positive relationship between LO and organizational performance. Mo was found to have moderated the direct relationship between LO and organizational performance. This study is among the few attempts made to systematically examine the interplay among MO, LO and organizational performance in SMEs operating in Pakistan.

Keywords


Strategic orientation; Pakistan; Organizational performance; learning orientation; Market orientation

Full Text:

PDF


DOI: https://doi.org/10.23925/2179-3565.2019v10i3p48-58

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.


Licença Creative Commons
This Journal  is licensed under a Creative Commons Attribution - NonCommercial -Share Alike 4.0 International