Research on the Application of GIS Technology in Spatial Mode Customer Relationship Management System

Zheng Hongjian, Xue Fei, Wang Chunxiu

Abstract


This paper applies spatial analysis and GIS coupling to represent spatial visualization of the customer’s information and brings forward the application of GIS technology in spatial type customer relationship management. This paper believes that through spatial customer relationship management, the enterprise can automatically accumulate assorted information including the spatial one of the customer in previous business to form the spatial database of the customer relationship. The conclusion is that the analysis and process function of the spatial database system of customer relationship will help better the comprehension of the customer’s needs so as to make valid prediction of the customer and the development potential.

Keywords


GIS; CRM; Management; Spatial mode

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DOI: https://doi.org/10.24212/2179-3565.2011v2i2p34-37

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