Produção internacional, condições de trabalho e ativismo institucional: ensaio sobre a indústria do vestuário

Hoyêdo Nunes Lins, Caroline Lopes Silva

Resumo


A produção internacional é um aspecto maior da globalização. A indústria do vestuário tem destaque nesses termos, exibindo terceirização influenciada por bolsões de baixos salários e leis trabalhistas frouxas, o que geralmente significa forte degradação do trabalho. Esse é o contexto deste estudo, que discute o combate à violação dos direitos dos trabalhadores nessa indústria. Sindicatos e ONGs são protagonistas, utilizando o marketing anticorporativo entre seus principais instrumentos. Ao denunciarem práticas degradantes, afetam a imagem e as vendas das empresas e pressionam pela adoção de códigos de conduta entre os fornecedores. Mas as dificuldades são grandes, e os efeitos, diferenciados.


Palavras-chave


Indústria do vestuário; Produção internacional; Sindicatos; ONGs; Defesa dos direitos e das condições de trabalho

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Referências


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