DESIGN THINKING AND PRODUCT ROADMAPPING IN THE FOURTH INDUSTRIAL REVOLUTION

Rodrigo Lima Verde Leal

Abstract


The paper employs the combination of design thinking and product mapping approaches for building key skills and capabilities for technology management during the Fourth Industrial Revolution. It presents an overview of the literature of these two approaches, showing a gap in research that proposes their combination. It defines technology roadmapping planning as a human-centred complex problem and proposes a simple three-step sequence to assess when design thinking is applicable. The paper presents the results of using this approach in a business unit in a private non-profit research and development institute. One is the identification of six different, but interlinked, concepts of technology road-mapping that are relevant to stakeholders. The other is a ―Joint Planning‖ experiment, which suggests that road-mapping planning should rely on the co-creation of all relevant stakeholders and should take place in multiples points of the process, in order to grasp any new learning and context that may arise during the execution of the road-mapping initiative

Keywords


Technology roadmapping; Design thinking; Technology management; Technology planning; Product roadmapping

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DOI: https://doi.org/10.24212/2179-3565.2018v9i1p3-15

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