AN INVESTIGATION ON THE FACTORS INFLUENCING ORGANIC FOOD PURCHASE INTENTION IN WUHAN

Geffroy Anne-Laure, Ju Lie, Wang Aimin

Abstract


This paper aims to investigate the factors influencing the purchase intention of organic food in the mid-sized city of Wuhan (China). After reviewing relevant literature, the research method was developed based on five hypotheses and a handed survey online have been conducted with a total of 162 valid responses. The finding of this study revealed that purchase intention in Wuhan is influenced by similar factors as larger cities. Indeed, despite a lack of knowledge and trust, very few experiences with organic food products, high prices and lack of distribution channels, it does not stop consumers to intend purchasing organic food products.


Keywords


Organic food; Purchase intention; Mid-sized city; Convenience

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DOI: https://doi.org/10.23925/2179-3565.2019v10i3p88-95

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