Case: Design and Implementation of the Social Intervention Strategy in a Micro Financial Institution in the City of Cali-Colombia, with an Institutional Model Oriented in Protection and Training Issues of non-Financial Services

Abstract

The paper seeks to show a case study, which aims, the result of a financial education model, designed I have implemented in a microfinance institution, with a focused strategy of social intervention to vulnerable population, based on improving the quality of life of people in society, especially those who carry out microenterprise activities and do not have availability of economic resources. Finally, this paper presents a summary of international microfinance theories, which supported the conceptual study of the education model cited in the previous paragraph, additionally identifies the methodology used and the results of the different investigative stages that led to the investigative case study , as it was he developed a pilot study that gave as response, a line of orientation of the financial and implementation doctor, articulated with the phases that relate to the demographic social characterization of the population of Cali and a diagnosis of the financial situation that He was among the clients who attended the counseling in the financial office.