Business consulting: a space for support for the Aburrá Valley - Colombia

Abstract

In Colombia, the business sector is developing at an increasingly rapid pace, in Medellín the creation of companies is in continuous growth, however, it is difficult for them to be maintained over time, because after a few years they are liquidated for different reasons. This phenomenon, according to a study presented by the Antioqueña Magazine of Economy and Development (RAED), is due to deficiencies in the organizational and marketing structure at the time of its creation, which affect sustainability in an increasingly competitive market, on the other hand Institutions such as Confecámaras and the Bavaria Foundation make an analysis of the main causes that make certain companies close, agreeing that the affectation comes among others, from factors related to the environment that are almost always unpredictable, therefore, failure can be For a mixture of causes, the main threat is the financial issue. One of the projects of the Research and Development in Business and Insurance Research Seedbed, SIDINS, of the Center for Business Services and Management is to implement a business office with the objective of generating a space that energizes knowledge, promoting research and development projects as a solution to specific problems related to business management, fostering strategic alternatives to global scenarios, emphasizing the strengthening of the skills, knowledge and aptitudes of entrepreneurs, apprentices and instructors. The profile of the Business Management and Services Center of the SENA Regional Antioquia, is appropriate for this type of intervention, since since its creation it was conceived as a space to help companies to be more competitive, hence the Business Office that is intended It is aligned with the mission of the center and SENA in general, it also becomes a tool that favors project-based learning of the apprentices of Technology in Business Management, Risk Management and Insurance, Specialization in Online Marketing and others technologies that, due to the initial diagnosis made to companies, are necessary. The methodology to build the business office is based on the results of research carried out by public and private entities that show how MSMEs have been disappearing shortly after they were created, on the other hand, there was a tracking of universities and institutions that have business offices to understand its operation and contextualize it to the particular characteristics of the training in the SENA.