Du bricolage comme principe de création

Abstract

This article deals with a specific mode of creation : bricolage. Based on E. Landowski’s recent reflections on this subject (in “Politiques de la sémiotique” and “Plaidoyer pour l’esprit de création”), it confronts them with those carried out almost thirty years ago by Jean-Marie Floch, notably in his book Identités visuelles. It endeavours to highlight the convergences, and above all the complementarities, between these two authors, in particular in their understanding of the attitude adopted by both Landowski’s “creator” and Floch’s “bricoleur” with regard to the norms and conventions set, or even erected as rules, by usage. In so doing, this work is led to consider a change in the nature of the “standard” relationship between the two regimes of interaction at play, namely programming on the one hand and adjustment on the other.