Approaches and methods for the study of social media in political communication

Autores

  • Jean Burgess professora de Digital Media e Diretora do Digital Media Research Center na Queensland University of Technology.
  • Axel Bruns Queensland University of Technology. Brisbane, Australia

Resumo

The role of social media in political communication

 

Given the distributed, multi-platform media environment across which news outlets and citizens alike share and discuss political events, social media are ever-present in contemporary politics. Consequently, the study of social media’s role in political communication is now well-established across media and communication studies, information studies, as well as political science – as is evidenced by the production of multi-disciplinary volumes such as the Routledge Companion to Social Media and Politics (Bruns et al 2016). While researchers in areas like computer-mediated communication (CMC), social network analysis and internet studies were among the first to study social media use (boyd & Ellison, 2007), the political uses and implications of social media are increasingly of interest and concern across the spectrum of social science disciplines. This widespread interest has proceeded alongside the ongoing embedding of social media platforms and practices in the machinery of politics, and the near-ubiquity of social media use among the populations of many nations. However, the specific social media platforms are not ubiquitous, with Facebook and Twitter popular in many parts of the world but irrelevant in China, where social media activity revolves around instant messaging apps like WeChat and, to a lesser extent, the microblogging platform Weibo.

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Biografia do Autor

Jean Burgess, professora de Digital Media e Diretora do Digital Media Research Center na Queensland University of Technology.

Jean Burgess é professora de Digital Media e Diretora do Digital Media Research Center na Queensland University of Technology. Sua pesquisa está focada nos usos, culturas e políticas das plataformas de mídias sociais, também como nos métodos novos e inovadores para estuda-las. Suas publicações como coautora e editora incluem livros como YouTube: Online Video and Participatory Culture (Polity Press, 2009), Studying Mobile Media: Cultural Technologies, Mobile Communication, and the iPhone (Routledge, 2012), A Companion to New Media Dynamics (Wiley-Blackwell, 2013), e Twitter and Society (Peter Lang, 2014). Ela já trabalhou com uma gama de governos, industrias e organizações sem fins lucrativos focando nos desafios práticos e oportunidades colocados pelas mídias sociais e digitais; como também para implementar análises avançadas de redes sociais para compreender e enfrentar os desafios de suas comunidades. Ela colabora amplamente com os colegas da QUT e da Austrália, como também com os principais pesquisadores na Alemanha, Brasil, Suécia, Reino Unido, Canada, EUA e Taiwan.

Axel Bruns, Queensland University of Technology. Brisbane, Australia

Professor Digital Media Research Centre. Queensland University of Technology. Brisbane, Australia

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Publicado

2018-02-22