Qualis: B2 |
Área do conhecimento: Interdisciplinar |
de Oliveira, Sérgio Luis Inácio, Universidade Anhembi Morumbi, Brasil
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Circumscribere International Journal for the History of Science v. 11 (2012) - Artigos Originais
Institutionalization of marketing at the beginning of the 20th century: Ralph S. Butler´s Marketing Methods as study case
Resumo PDF (English)